CTV ad serving for direct deals

Run your own CTV ad breaks.

CTVBreak helps channel owners and publishers sell, traffic, pace, target and report on direct advertising deals across connected TV and streaming platforms.

Built for people who care about campaigns and revenue—not ad-tech jargon.

LIVE · CHANNEL 24Ad break · 00:30
Brand A · 15s
Brand B · 15s
Open · 00:00
The simple idea

Your direct deals, served in your own ad breaks.

CTVBreak is for advertising inventory you control. It is not a marketplace, SSP or exchange. You and your advertisers agree the deal first; CTVBreak helps you deliver it.

01

Traffic campaigns

Upload and organize creative, set dates and priorities, then keep campaigns moving.

02

Control pacing

Set delivery goals so booked campaigns can run steadily across your available inventory.

03

Target the right viewers

Use practical targeting such as channel, device, country, time and other audience rules.

Made for CTV

No need to learn VAST before you can sell an ad.

CTVBreak hides the technical work behind a straightforward workflow. Add an advertiser, add the video, define where and when it should appear, and CTVBreak prepares the delivery details for the platforms you use.

Clear campaign controlsManage delivery without digging through ad-server terminology.
VAST-ready deliveryUse industry-standard video ad delivery when your player or platform needs it.
Platform-friendlyDesigned for CTV environments including Roku, Amazon and other streaming ecosystems.
Campaign snapshot

Summer campaign

DeliveryOn pace78%
Impressions1.84MLive
Spend€42,600Direct
What you can manage

Everything around the ad break.

T

Trafficking

Create campaigns, upload video creatives and keep direct deals organized from one place.

P

Pacing

Balance delivery against booked goals so campaigns do not disappear too early—or wait until the end.

T

Targeting

Choose sensible rules for channel, device, geography, schedule and other available signals.

R

Reporting

See delivery and campaign performance in real time, instead of waiting for an end-of-month spreadsheet.

Q

QA

Check creatives and delivery settings before a campaign reaches viewers.

A

Ad pods

Define the order and mix of ads inside a break, including multiple slots in one pod.

For growing streaming businesses

One product for CTV and FAST.

Whether you run a connected-TV channel, a streaming service or a FAST channel, the workflow stays familiar: sell direct, schedule, serve, measure.

CTV channels

Run direct campaigns across apps, devices and connected-TV environments without turning every campaign into a technical project.

For channel owners

FAST channels

Operate repeatable ad breaks across a scheduled, always-on channel. Build pods, manage fill and keep delivery visible.

Explore FAST
A simpler CTV ad server

Sell the deal. Let CTVBreak handle the break.

A focused ad server for direct advertising relationships—not an exchange, not programmatic infrastructure, and not more complexity than you need.

See all features