Answers for channel owners, publishers and agencies who want to sell and deliver CTV advertising without getting buried in terminology.
CTVBreak is a CTV ad server for publishers, channel owners and agencies that manage direct advertising deals. It helps with trafficking, pacing, targeting, ad pods, quality assurance and real-time reporting.
No. CTVBreak is positioned as a direct-deal ad server. It is for advertising inventory that a publisher or channel owner has sold directly to an advertiser.
No. The product is designed so commercial and ad-operations teams can work through a normal campaign workflow. VAST is a delivery standard used behind the scenes when required by a player or platform.
CTVBreak can support practical campaign rules such as channel, geography, device, schedule and other available targeting signals, depending on your delivery environment.
Yes. You can structure breaks with multiple slots and manage which eligible direct campaigns can fill each slot.
Yes. CTVBreak is designed for FAST workflows where channels run continuously and need repeatable, measurable ad breaks.
CTVBreak is designed for CTV delivery workflows involving platforms and streaming environments such as Roku and Amazon, alongside other connected-TV destinations.
Yes. The product is designed to provide a live operational view of campaign delivery while campaigns are running.
Typical users include CTV channel owners, publishers, FAST operators, streaming businesses and agencies managing direct CTV advertising campaigns.
CTVBreak is not positioned as a DSP, SSP, open auction or programmatic marketplace. Its focus is direct advertising relationships and the ad-serving work around those deals.