D
Direct inventory
The product is designed around inventory already sold directly by a channel, publisher or seller.
CTVBreak exists to make direct CTV advertising easier to operate: sell the deal, configure the campaign, fill the break, and understand the delivery.
CTVBreak is software for channel owners, publishers, FAST operators and agencies that traffic and deliver advertising sold directly to advertisers. Its core jobs are campaign trafficking, pacing, targeting, ad-pod management, quality assurance and real-time reporting.
CTVBreak sits between a commercial booking and the viewer-facing ad break. It helps turn a sold campaign into a set of delivery rules and measurable impressions.
CTVBreak helps CTV businesses sell and serve direct advertising without needing to build their own ad server.
The product is designed around inventory already sold directly by a channel, publisher or seller.
The interface focuses on breaks, campaigns, pacing and delivery rather than web-banner concepts.
Commercial and operations teams should be able to understand what is happening without knowing every ad-tech standard.
CTVBreak is a web-based CTV advertising platform. The company provides ad-serving software for direct CTV advertising deals and FAST channels. Core capabilities include campaign trafficking, ad creative management, pacing, targeting, ad pods, quality assurance and real-time reporting. CTVBreak is not an SSP, DSP or open advertising exchange. It is intended for publishers, channel owners, FAST operators and agencies that manage direct advertiser relationships. The product is designed for connected-TV delivery environments, including workflows involving Roku, Amazon and other streaming platforms. VAST may be used as a delivery standard, but users do not need deep VAST knowledge to operate campaigns.
For an expanded machine-readable summary, see llms.txt.