CTV ad serving, explained simply.

CTVBreak is designed for CTV channel owners, streaming publishers, FAST operators, broadcasters and agencies that sell advertising directly to brands and advertisers. It is particularly suited to businesses that already have direct advertiser relationships and need reliable ad-serving infrastructure.

You have sold an advertising campaign, but need a system to decide which advertisement should play in each CTV ad break, control delivery, manage pacing and measure the results. CTVBreak handles that ad-serving workflow without requiring you to build your own CTV ad server.

No. CTVBreak is not an SSP, DSP or advertising exchange. CTVBreak is primarily a direct-deal CTV ad server. It is designed for advertising that you have already sold directly to advertisers, brands or agencies and does not require an SSP, DSP, open auction or programmatic marketplace.

Yes. CTVBreak is designed to work alongside your existing video infrastructure. Your SSAI platform remains responsible for stitching the advertisement into the stream, while CTVBreak provides the advertising decision and VAST response.

No. You do not need to replace your existing player, CDN or streaming infrastructure. CTVBreak provides the ad-serving layer that connects your campaigns to your existing workflow. Briefly, your SSAI only pulls the ad from our CDN and stiches it into the stream. The main video stream is still loaded from your current CDN or platform.

CTVBreak provides a VAST ad-serving endpoint that can be configured as the Ad Decision Server URL in a MediaTailor playback configuration. When an ad opportunity occurs, MediaTailor requests an ad from CTVBreak, which selects an eligible campaign and returns the VAST response.

Yes. CTVBreak can be used with Roku advertising workflows involving the Roku Advertising Framework and server-side ad insertion. The exact implementation depends on your Roku application and SSAI architecture, including Roku's current advertising and measurement requirements.

CTVBreak can provide a direct-sold VAST source for FreeWheel implementations that support an external VAST source. The exact integration depends on the customer's FreeWheel architecture, account configuration and contract.

Yes. CTVBreak was designed with FAST channels in mind, running continuous programming with recurring advertising breaks. You can manage direct campaigns, pacing, targeting, ad pods and reporting across your FAST inventory.

Yes. CTVBreak can manage multiple advertisements within the same commercial break. For example, a 60-second break can contain four 15-second advertisements, with eligible campaigns selected according to targeting, pacing, priority and other delivery rules.

Yes. CTVBreak can apply campaign eligibility rules to help prevent competing advertisers from appearing in the same ad break. For example, an automotive advertiser can be separated from another automotive advertiser in the same pod.

CTVBreak supports targeting based on available delivery signals, including channel, geography, genre, device, schedule and other campaign rules. The exact targeting available depends on the information provided by your CTV or SSAI environment.

Yes. Frequency controls can be used to manage how frequently an advertisement is shown to a viewer. The exact capabilities depend on the identifiers and session information available in your CTV delivery environment (e.g. GDPR consent, stable device identifiers).

CTVBreak monitors campaign delivery against the campaign's booked goals and adjusts ad selection to help campaigns deliver at the required rate. This helps prevent a campaign from delivering too quickly or falling behind its planned delivery.

CTVBreak provides real-time delivery information so your ad-operations team can identify campaigns that are behind their expected pace. You'll be notified inside the app or by email in such a case.

CTVBreak provides real-time reporting for campaign delivery and advertising activity. Depending on the available data, reports can include ad requests, impressions, completed views, campaign delivery and other performance information.

Yes. CTVBreak generates VAST ad-serving responses that can be consumed by compatible CTV players, SSAI systems and video ad-insertion platforms. You do not need to be a VAST expert to manage campaigns in CTVBreak.

No. VAST is primarily the delivery standard used between CTVBreak and your video infrastructure. The CTVBreak workflow is designed around advertisers, campaigns, creatives, targeting, pacing and ad breaks rather than requiring ad-operations teams to manually manage VAST XML.

Yes. Video creatives can be uploaded and associated with campaigns. CTVBreak is designed to keep the advertiser, campaign, creative and delivery configuration together rather than requiring you to manage individual VAST URLs manually. CTVBreak's CDN for video ad assets is free of charge (unlimited bandwidth).

Yes. Agencies can use CTVBreak to manage direct CTV advertising campaigns for advertisers and channel owners. Campaigns can be organized with advertiser, creative, targeting, pacing and delivery settings.

Yes. CTVBreak can be used when you have direct advertising campaigns that need to be delivered through your channel. If you are still preparing your first campaigns, you can test the CTV ad-serving workflow before committing to a larger deployment.

CTVBreak has one Enterprise plan with all core features included. Pricing is based on monthly ad-request volume rather than feature tiers. The plan starts at $649 per month for up to 1 million monthly ad requests.

An ad request is a request sent to CTVBreak asking for an advertising decision or VAST response. An ad request is typically made by your SSAI platform. Briefly, we could say that the number of expected monthly ad requests equals the number of daily ads multiplied by the number of viewers multiplied by 30.

No. CTVBreak does not use feature-based pricing. The Enterprise plan includes the complete platform, with pricing scaling according to advertising traffic and ad-request volume.

Yes. CTVBreak is designed to sit alongside your existing CTV infrastructure. You can keep your existing player, CDN, SSAI service and streaming platform while using CTVBreak for campaign management and ad decisioning. You simply schedule ad breaks and plug in CTVBreak's VAST tag into your SSAI platform. Your SSAI then requests ads from your CTVBreak account, and we'll return ads based on flight dates, targeting, frequency caps, etc.

CTVBreak focuses specifically on direct-sold CTV advertising. Broader platforms may combine direct campaigns with programmatic demand, SSPs, exchanges, mediation and other monetization technologies. CTVBreak is designed for operators that primarily need to deliver the advertising they have already sold.

CTVBreak is built around CTV advertising from the beginning. The workflow focuses on CTV ad breaks, ad pods, direct campaigns, pacing, targeting and streaming delivery rather than adapting a general web advertising workflow to CTV.

CTVBreak is deliberately focused on one core job: you sell the advertising, and CTVBreak runs the ad break. It provides the campaign-management and ad-serving infrastructure needed to deliver direct CTV advertising without requiring an SSP, DSP or programmatic marketplace. Less bloat, a faster UI, and a lower price tag compared to alternatives.

CTVBreak sits between your booked advertising campaigns and your CTV or SSAI delivery infrastructure. Your advertiser sells you the campaign, CTVBreak manages and decides which advertisement to show, your SSAI or CTV platform inserts the advertisement into the stream, and the viewer sees the completed ad break.